The Big Give is back for Christmas and the Fifeshire Foundation has one key message for supporters: please donate gift cards because they give families choices about how to celebrate Christmas.

The Big Give is the Fifeshire Foundation’s highest profile fund-raiser.

Each year it raises about $20,000 through donations and cash, toys, food, and clothing. Donated items are combined and given to about 300 families throughout the region that are in hardship or crisis. Through all of its efforts year-round, the Fifeshire Foundation has received donations of nearly $1.2 million to help 11,000 people across Nelson Tasman over the last 10 years.

Foundation Manager Rachel Swarbrick explains why this year the organisation wants to encourage donations of gift cards.

“Gift cards or vouchers are so versatile. The recipient can buy what they need for their family based on their circumstances. They are the best ones to decide what they need most, especially at this time of year. We feel that this flexibility is going to empower the people we help.

“If you’re out shopping for food, toss a gift card into your cart. If you’re buying your kids some toys for the Christmas tree, grab a gift card rather than another toy. So many retailers offer the option of gift cards or vouchers. Wherever you shop and in whatever amount, a gift card is what we’re asking for this year. Then, the families we support can choose what goes under their Christmas trees.”

Rachel says the Trustees spend several days in December coordinating and delivering all the donations to families. This year they will have help from some of the community organisations that refer families, as well as from the Friends of Fifeshire, the organisation’s group of volunteers who donate time throughout the year.

Donations of gift cards or other items can be left securely at the following locations:

Milestone Homes Giving Tree at Richmond Mall

NBS branches in Nelson and Motueka

Fifeshire House in the Nelson CBD (MediaWorks office)

or donate on


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